Play “Quest for the Keys” and You Could Win a New Buick

January 12th, 2011 by

Buick launched the “Quest for the Keys” program yesterday at the Detroit Auto Show.   It’s a scavenger hunt played via clues through social media tools and will be launched in seven cities including Miami, Atlanta, Chicago, New York, Los Angles, Minneapolis and Austin.

“We are excited to bring this interactive game to several cities. It gives us an opportunity to reach out to our audience in a fun, engaging way and encourage them to explore the sites and interests that celebrate local culture and passions while generating awareness for Buick,” said Craig Bierley, Buick Advertising and Promotions Director.

The final day of game play in each city takes the fun into the streets with strategically placed clues in various sites, requiring many location-based social networking tools such as Foursquare, Gowalla or Facebook Places to guide participants in the hunt. In each city, the hunt culminates with the discovery of six keys that rewards each finder with $2,000 and enters them into a chance to win a new Buick. A final random drawing will offer three winners the choice of any of the Buick models – a Verano, Regal, LaCrosse or Enclave – and will take place in November, completing the program.  There will also be online play-at-home component using an engaging Facebook trivia game that can be accessed on http://www.facebook.com/Buick. [Source: GM]

httpv://www.youtube.com/watch?v=GrhSE8g7Qhg

Ok, did you see all that magic in that video? Pretty cool.  Since most of us are engaged in social media, we think this will be a fun and interactive program to participate in. And best of all, you could win a new Buick!  So what are you waiting for? Get connected! And come check out the amazing Buick lineup at the dealership.

Posted in Manufacturer Blogs