Parents Installing Nanny Cams In Teen Driven Vehicles

January 26th, 2011 by

A lot has changed since the days I learned to drive. Nowadays nanny cams have been taken to a whole new level these past few years and are being used in teen driven vehicles. Now parents are able to track and even control their kids’ driving behavior from a remote location!  There are more and more apps and services coming out that encourage teens to be safer drivers such as T-Mobile’s DriveSmart. Then there’s Ford’s MyKey technology that offers parental control over a driver’s spped and even the stereo volume. And most extreme of all is the video recorder.

The extreme end of this monitoring trend is the onboard video recorder. DriveCam — arguably the most popular of such devices — stores footage in a cache that’s regularly cleared, but when it senses “erratic vehicle movements, such as extreme braking, acceleration, cornering or a collision, the device provides a video clip of what occurred the 10 seconds before and after the event.” The camera then wirelessly sends that clip to DriveCam servers so that it can be shared with parents, helping them coach their teens on safe driving behavior.

The American Family insurance company offers the DriveCam as part of its Teen Safe Driver Program; it pays for the cam and the cost of installation, offering an insurance discount in exchange. According to the American Family FAQ, the company doesn’t receive video reports from the devices, and recorded incidents won’t result in premium increases. That’s comforting to parents and seems a lot friendlier than Progressive’s Snapshot program, which can, in fact, force rate hikes.

Onboard video recorders are gaining in popularity — in fact, DriveCam’s sales grew by 87% in 2010. Given the increased availability of the hardware, plummeting costs, and shifting definitions of privacy (thanks in no small part to Twitter, Facebook, Foursquare, et al.), we’d expect to see the trend continue.  [Source: The Car Connection]

What are you thoughts on the driving camera? It is too far or do you think it will help keep our teens safer? We’d love to hear your thoughts!

Posted in Manufacturer Blogs