In its current incarnation, Cadillac’s tagline is “Dare Greatly.” The company mission statement is just as bold: “At Cadillac we believe that only those who dare drive the world forward.” As one of the oldest and most iconic luxury automobile brands in the world, Cadillac is also a company that strives ever-forward in all its endeavors. When it comes to integrating the latest technology into sleek automotive designs that win praise and awards, Cadillac rules more than the roads.
The company’s current president, Johann de Nysschen, states, “Only those who are willing to accept risk, who have the courage to dare greatly, shape the future.” Although Cadillac’s past success is excellent, it is not a company willing to rest on its legacy. Instead, they are moving forward to continue being recognized as a global leader in automotive excellence by shaping their future into what they want to become. Their inspiration will come not from other luxury automobile brands, but from their own intuition and innovation.
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