Cadillac Wins Three Honors in Kelley Blue Book Brand Image Awards
Yay Cadillac! We are so proud that Kelley Blue Book awarded Cadillac more than any other brand at this years 2011 Brand Image Awards! The great thing is that you can find all of the great cars that won awards at Bill DeLord Cadillac Buick GMC. So if you do have any questions on any of these models that won awards, or any other car or service question, don’t hesitate to give us a call!
DETROIT – Cadillac won more categories than any other brand in Kelley Blue Book’s 2011 Brand Image Awards, a set of honors based on consumer perceptions of automotive brands.
Kelley Blue Book named Cadillac winner of Best Exterior Design Brand in the Luxury category as well as Best Interior Design Brand and Best Comfort Brand among all classes. The awards are determined by Kelley Blue Book’s Brand Watch study, which taps into the perceptions of consumers at kbb.com who are in the market for a new vehicle.
“In our opinion, the Cadillac CTS deserves at least 75 percent of the credit in securing this award (Best Exterior Design Brand – Luxury),” the editors of Kelley Blue Book’s kbb.com said in a statement announcing the winners. “Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac’s current design ethos, but the CTS Sedan is the car that put Cadillac on the design map.”
The strong results in the Kelley Blue Book Brand Image Awards coincide with a strong showing in the marketplace. Cadillac’s total U.S. sales in the first quarter of 2011 increased 38 percent, compared to the same period last year.
“The Kelley Blue Book Brand Image Awards are significant because they’re based on the perceptions of consumers actively looking to buy a new automobile,” said Don Butler, vice president of Cadillac marketing. “The awards confirm that Cadillac is setting the standard for exterior and interior design and attracting more people to the brand.”
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.